Soundcloud and Twitter go together like peanut butter and jelly, at least in Hip Hop. The former popular streaming site attracts music-makers from all over the world, while the latter exposes you to them.

Together they want to “help support efforts with creators.” Jack Dorsey, Twitter’s CEO, says, “[Soundcloud] has been great partners of ours over the years and their community-supported approach mirrors ours in many ways.”

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This year Soundcloud launched its subscription service, SoundCloud Go. For $9.99 a month the user has access to various music catalogs from three different record labels and releases from about 20,000 independent labels. The company is in competition with other streaming sites like Spotify and TIDAL, both constantly changing to fulfill the needs of artist and consumers.

Twitter’s investment into Soundcloud is set to make the duo a $700 million dollar turnaround with a potential company merge. With talks of Soundcloud suffering a $40 million dollar loss this year, it’s safe to say the collaboration will be a great thing for both parties.