J. Cole sat down with GQ for their April cover story for a rare interview where he discussed the “Platinum With No Features” meme.

The Dreamville Records boss admitted that he was initially flattered but wasn’t prepared for its longevity.

“I was loving it,” he told GQ. “I was like, ‘Word up — this is funny as hell.’ But the second or third time, I was like, ‘All right, it’s almost embarrassing now.’ Like, ‘All right, man, y’all gonna make me put a feature on the album just so this shit can stop.’ ”

The meme dates back to 2014 when his 2014 Forest Hills Drive LP became his first collection to achieve platinum status and there weren’t any features. Every album since then has been certified platinum and all lacked guest features.

However, his no feature streak can come to an end for his next project but nothing is confirmed yet.

“Well, I don’t have any right now that I really want to boast about,” he said. “Not saying it’s impossible. It’s just about getting out of my comfort zone.”

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