Update: Jay-Z Announced as Puma’s New Creative Director

Recently Puma captured the eyes of sneaker and basketball enthusiasts worldwide after signing some of the top NBA draft prospects to what are assumed very lucrative deals. In a move that is sure to turn even more heads, Complex reports Puma's return to hoops w... Read Article

Reminder: The OFF-WHITE™ x Nike ‘Football, Mon Amour’ Collection Drops Tomorrow

Anyone ready for the World Cup festivities to begin tomorrow will definitely enjoy this latest offering coming from Nike and OFF-WHITE™ founder Virgil Abloh. The extensive set, officially dubbed ... Read Article

Shop Now: Billionaire Boys Club NYC-Exclusive Summer 2018 Capsule Collection

As sports fans await the kickoff of the 2018 FIFA World Cup in Russia this Thursday (June 14), Billionaire Boys Club is dropping a soccer-inspired set of gear exclusive to New York City. Sportswear with a streetwear edge is the main focus in thi... Read Article

Diddy Criticizes NFL Over Anthem Rule: ‘I Don’t Want To Be An Owner Anymore’

According to Diddy, it just wasn't meant for him to be a NFL team owner. Hip-Hop mogul Sean "Diddy" Combs was one of the last two people to bid on the ownership of the Carolina Panthers, but he recently told... Read Article