Maxim was the place to be! 

Visit for more information

The Maxim Party was the talk of Super Bowl XLIX weekend in Arizona. The star-studded night attracted some of the most notable celebrities, athletes and industry VIP’s. So who was there? Chris Evans, Chris Pratt, Anna Faris, Paul McCartney, Bryan Greenberg, Zachary Levi, Kellan Lutz, Chase Crawford, French Montana, Alyssa Milano, Ian Ziering, AnnaLynne McCord, Tom Arnold, The Roots, DJ Cedric Gervais, DJ Questlove, Bow Wow, Hill Harper, JB Smoove, Adam Richman, Stephen Colletti, Tahj Mowry, Steve Weatherford, Prince Amukamara, Montee Ball, Jerome Bettis, Latavius Murray, Blake Bortles, as well as Hugo Boss Parfums ambassador Victor Cruz. Grammy Award Winner Ludacris treated guests to a surprise live concert of his numerous chart-topping hits and Nick Cannon performed while DJ Vice played as guests danced through the night.

Chef Aarón Sánchez of Food Network’s Chopped turned up the heat with a bold Tabasco menu created exclusively for the party.  Celebs started off the night as they entered the red carpet and made a stop on the Tabasco Hot Spot for a photo before entering the airport hanger that featured contortionists and ariel acrobatics. The event was presented by Hugo Boss Parfums, which partnered with the NFL for its “Success Beyond the Game” campaign, bringing together men who have achieved success beyond their discipline with the brand’s classic scents for men: Boss Bottles., Boss Bottled. Night. and Hugo Man.


Photo Credit: Robin Marchant for Getty Images

Additional Sightings: Celebrities such as Chris Evans, Nick Lachey, Audrina Patridge, Mark Sanchez and more came out to celebrate the Big Game weekend at the Don Julio and 1OAK Present Neon Carnival.


Photo Credit: Jesse Grant, Getty Images


Talent Resources Sports, GBK and ZIRH hosted Kia Motors Luxury Lounge during Super Bowl at  the Scottsdale Center for Performing Arts. Tom Arnold, Josh Gordy (Colts), Jahil Brown (Colts), Alterraaun Verner (Buccaneers), Dealnie Walker (Titans), Andrew Sendejo (Vikings), Akbar Gbajabiamila (NFL Network), Major Wright (Buccaneers), Scott Solomon (Browns), Leger Douzable (Jets), Simeon Rice ​(Retired NFL), Shawn Johnson (Olympic Gymnast), Will Smith(Saints), Bene Benwikere (Panthers), Jonathan Ogden (Retired Raven), Bryan Braman (Eagles), Chimdi Chekwa (Raiders), Coby Fleener (Colts), Damien Anderson (Cardnials), David Gilreath (Patriots),Devon Kennard (Giants), Luis Castillo (Chargers), Major Wright (Buccaneers), Marcel Reece (Raiders), Stepfan Taylor (Cardinals), Tyree Washington (Olympian), Will Smith (Saints) and many more stopped in.  Invited guests had the opportunity to sample products, services and take home gifts from Bare Mixers, Beauty Kitchen, BestofLegacy, Nuvino, Popchips, Rafaello & Co, Sabra Humus, and True Dude.

This weekend on January 30th and 31st at the W in Scottsdale, AZ, DeLeón Tequila hosted the House of DeLeón in celebration of Superbowl XLIX. The House of DeLeón is an interactive brand experience where guests were invited to taste the new DeLeón Platinum served either as DeLeón’s signature cocktail “The Next Level”, or its suggested serve – on the rocks. Notable attendees included Jamie Foxx and Ryan Mundy of the Chicago Bears.