Puma has just released their Fall campaign lineup, and they took us all the way back promoting their new suede low tops in various colorways. The setting was smack dab in the heart of New York City, and from subways to Brooklyn stoops to Kangol hats and old school caddies, the campaign is nostalgic and iconic with its potential to influence Fall fashion all while promoting Hip Hop culture.

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Puma partnered with iconic Hip Hop photographer Jamel Shabazz, who shared a few pictures on Instagram to hint at what we all have to look forward to. Rae Sremmurd and Kylie Jenner are among the new Puma ambassadors pushing the culture forward.

Pictures have surfaced of Rae Sremmurd during their campaign shoot in which they wore Adidas track suits and jean on jean styles to fully embody the 1968 Puma classics. Puma and  Jenner gave us sneak peeks of her campaign shoot, in which she wore a Puma sports bra with high Puma socks and clear vintage frames on a intensely graffitied subway. In another photo she held a payphone up to her ear as she wore grey Puma sweats, a black Puma sports bra, boxers, and black and white suede Puma low tops.


Check out the Instagram posts below:

Throwing it back with @PUMA and the #Suede

A photo posted by King Kylie (@kyliejenner) on Jun 30, 2016 at 9:18am PDT

Out here reppin’ a 1968 @PUMA classic. The #Suede ?

A photo posted by Rae Sremmurd (@raesremmurd) on Jun 30, 2016 at 10:28am PDT