Vibeke Grytbak is someone that you should be paying attention to!
With the ability to always pay attention to what is hot, she’s a great eye for trends, innovation, and communication. That said, Grytbak has worked with social media influencers and more. People like Dandy in the Bronx (Diego), Mustafa Kacar, Trussardi Gordon, Karl Edwin Guerre, Jillionaire from Major Lazer, comedian/actor Mike Epps, current NFL players, Eric Weddle and Marcel Reece and former NFL player, Dale Moss all have counted on Grytbak as their go-to. Those collaborations have paid big dividends, too!
She expanded her reach as part of the Awl & Sundry team. While there, she had a multitude of responsibilities including creating social media feeds to develop and engage followers, done analysis, worked on their huge Kickstarter Campaign.
“That campaign helped kids in Africa get shoes on their feet as well supporting the local economy,” Grytbak said in a recent phone interview.
During the campaign, she worked with retired NFL player and current Good Morning Football host, Nate Burleson. Grytbak also worked with Dancing With The Stars winner Rashad Jennings and many many more.
The company recently had a collaboration with the popular NBC show, The Blacklist.
She’s making things happen. Super Bowl champs, Bryan Braman and Billy Brown have all utilized her services too. Being responsible for handpicking styles and working with celebrity stylists, deciding locations for different shoots and giving clients styling and fashion advice, she has a great eye for trends, innovation, and communication.