Swatch Celebrates Mickey Mouse’s 90th Birthday With a Damien Hirst-Designed Watch Collection

After getting a look at how Kappa is celebrating Mickey Mouse’s 90th birthday, it looks like Swatch is joining in on the festivities too with a collaborative watch collection in partnership with British artist Damien Hirst.


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The two options available include a “Mirror Spot Mickey” watch and a “Spot Mickey” timepiece. The former model features a plastic case, mirrored dial, quartz movement, and a strap colorway that automatically calls to mind the pioneering Disney character’s signature attire — red shorts and yellow shoes. While that watch will be limited to only 19,999 units, the later design (seen above) is a little more exclusive, as only 1,999 units will be available and for a limited 24-hour window as well. Both come signed with Hirst’s signature, so you get a collectors item feel with either option. Here’s to 90 more years of creating magic, Mic! You don’t look a day over, well, what any cartoon that doesn’t age should look like. Keep the positive good vibes, non-stop optimism and all that high-pitched humor coming.

Purchase the “Mirror Spot Mickey” watch starting Friday (November 16) for $125 USD, and get the extremely limited “Spot Mickey” edition this Sunday (November 18) for $185 USD.