Back in September, Michael B. Jordan raised his star power even further after being announced as the face of Coach’s Spring 2019 menswear campaign, ultimately standing as the fashion house’s official Global Menswear Ambassador. Now, we have a look at the Black Panther star’s first ad campaigns for the label.

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Set amongst a carnival setting on the sunny side of Los Angeles, the homie Killmonger — err, we mean Michael B.! — shows off all the new pieces this season that’ll have fashionable fellas looking extra wavy in 2019. From fine outwear, like a color-blocked shearling jacket and blue leather moto jacket, to the label’s signature leather carryalls — the standout being the Signature Rivington Backpack for sure — this season’s offerings out of Coach’s Spring 2019 Ready-to-Wear set are really on point. Having a strong Black leading man in Hollywood like Jordan to flex for the cam, well, that’s just the icing on the cake.

Here’s how the actor himself celebrated vis his Instagram:

See the initial Coach Spring 2019 Ready-to-Wear campaign starring Michael B. Jordan below, which is expected to be followed by more global ad campaigns for accessories and fragrance, plus appearances at Coach events & social media promo:

Source: WWD
Images: Craig McDean / Coach