Wellness and self-care are vital to an overall part of maintaining a healthy lifestyle so that you can live your best life. Tennis player Venus Williams just became a partial investor and the chief brand officer of a line called Asutra which offers organic and natural products designed to “refresh your mind, re-energize your body, and replenish your soul.
Williams teamed up the company because she felt like they represented her same views on taking care of yourself.
“I love their focus on active self-care,” Williams said. “Obviously I live and breathe that, and I was able to use their products as a part of actively taking care of myself. I also love that their products work and they use all natural ingredients, so you can use the products for your mind, body and soul. That was a huge appeal for me and just fit right into my lifestyle.”
Williams says she was always interested in wellness because her mother was very health conscious.
“I’ve always been in that wellness realm. I grew up that way with my mom,” “She kind of grew up in California in the Seventies, so you know how that goes. It was all natural and that sort of thing, and even for my own health I do a lot of things that enhance my health to keep inflammation down, the way I eat and all of that.”
In addition to being a beast on the tennis court, Williams also owns two other businesses, ath-leisure line EleVen and interior design business VStarr Interiors. She credits her dad for encouraging her to own her own things.
“My dad always encouraged us to be entrepreneurs and to own our own business so it was something which strangely enough I had to do to make my parents proud…I didn’t think of it at the time, but now that I think of it, yeah, they probably were proud.”