What do women do for beauty and getting their hair just right? “I went through all of it until I finally started this journey of understanding, loving and getting to know my hair,” Tracee Ellis Ross tells the hosts of The Real daytime talk show. Maybe the question should be what don’t we do because nowadays we put our curls, coils, and kinks through it all. Tracee Ellis Ross recently released her new haircare line, Pattern Beauty and we have all the details you need to know!


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It’s no secret Tracee Ellis Ross is a hair icon (she gets it from her momma!), but now the actress is sharing her love and knowledge of haircare with the rest of the curly and textured hair community. Pattern Beauty, “as in pattern, our curl pattern,” Tracee explains, is tailored towards all curls, coils and tight textured hair ranging from 3b to 4c.

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“20 years ago I started dreaming about these products because I wanted them, I felt like they didn’t exist,” Ellis Ross explains. In 2008, after Girlfriends finished, she wrote her first haircare line pitch. Quality sometimes takes time and that is definitely a testimony for Pattern Beauty as Tracee admits it’s taken her 10 years to make it happen. “To me curly, coily, and tight textures is about having key products, being in a community, loving your hair… and not trying do something that isn’t what your hair needs,” Ellis Ross exclaims.

Pattern Beauty includes a hydrating shampoo, three conditioners with varying slips: medium, heavy and intensive, a leave-in conditioner and two oil-based serums: argan and jojoba oils. There are also a few key hair accessories you may need to use in your hair care regimen like a durable large hair clip, microfiber towel safe for your curls and kinks and of course a sturdy detangling shower brush. Your haircare routine will thank Tracee later!

Pattern Beauty’s website features all available products and some helpful tips for caring for your fro. The Curl Guide offers detailed descriptions of the array of different curl patterns. There are also product recommendations that correlate to each curl pattern ranging from 3b-4c textures.

Congratulations to Tracee Ellis Ross for launching a much needed curly girl tailored haircare line! Pattern Beauty is also available at all Ulta Beauty retail stores. For more updates on exclusive launches and haircare tips follow Pattern Beauty on all their socials @patternbeauty.

By: Jacqueline Roberts –Kpan