If and when the NBA returns, don’t look for it to come back to Chinese television. Chinese TV company CCTV is standing firm on no intent of showing the stars of the NBA after the offseason words of Houston Rockets executive Daryl Morey ruffled the feathers of government officials.
The league named Michael Ma the new CEO of NBA China. Ironically, Ma is the son of MA Guoili, one of the founders of the CCTV network, and played a part in bringing the games to television in the nation in the 1990s.
With no games being aired in the nation, $300 million flew out the window in revenue.
Add the missing money from China with the impact of COVID-19 and the NBA is having a rough financial year.
The full report is available below.
