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Venus Williams is a renowned athlete but she’s expanding her empire to the beauty industry.

Black Enterprise reports that Williams partnered with Credo Beauty to launch a sunscreen specifically for women of color.



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“SPF is a part of my daily routine because I spend so much time outdoors as a result of my job, and through the years I found that a lot of natural sunscreens left a white cast on my skin,” the tennis player said in an Instagram announcement.

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“That’s why with EleVen by Venus, we wanted to set a new standard for clean beauty and ensure our sunscreens are versatile, lightweight and blends with all skin tones. It really works for everyone!”

Venus Williams said in an interview with Allure that she always been interested in skincare at a young age. “When I was younger, I was wild and too free, and I took it for granted that I had great skin. But that is not the case now. I am covered from head to toe when I’m outside: long sleeves, long pants, and sunscreen. I try to protect my skin as much as I can.”

During Instagram live this week Williams credited her sister for inspiring her new endeavor. “Serena really inspired me. We would practice side by side and I’d see her all the time in sunscreen and long sleeves. Finally one day I realized what I was doing to my skin by not protecting it.”