It’s safe to say that it’s nearly impossible to have a successful career without networking in the age of influencers and social media. According to Editor’s Choice networking statistics, 85% of corporate positions are filled through networking, and 95% of today’s professionals consider it vital to establish face-to-face communication for long-term business. There are many reasons why networking is essential for one’s career; in addition to opening avenues for trading ideas and finding newer opportunities, it helps improve creative intellect and self-confidence. Networking has helped many entrepreneurs launch successful careers, one of which is Giuliano Gigliotti, a promotional entrepreneur who followed his networking opportunities from Ohio to California, where he found success at the age of 18.


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Recognize the Power of Networking

Before he began his career in promotional entrepreneurship, Giuliano Gigliotti worked with many businesses that he helped build but didn’t get recognition for. He decided to invest in himself and began networking on his own. Giuliano understands the power of networking and the lengths it can take someone in business. He recognized a need in the industry he was passionate about, which was one that his positive and social personality could fit, and he used it to increase his business opportunities.

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Follow Your Own Path

Fresh out of high school, Giuliano took a leap of faith and moved from Ohio to Los Angeles to capitalize on business and networking opportunities in the cannabis industry. Growing up in Ohio, cannabis wasn’t legalized, and the outlook was much different than in California. He wanted to move somewhere where there was no stigma for the professional life he had chosen, so establishing himself as a key player in the Los Angeles cannabis community was an essential component of his success. Networking was second nature to Giuliano, and until he moved to Los Angeles, he hadn’t even realized that he could monetize on this natural personality trait of his.

Work Shouldn’t Feel Like Work

Work and fun are interchangeable for Giuliano. When he isn’t working in the United States, he’s working around the world. He has taken the initiative to meet with various business entrepreneurs in Mexico, London, France, and other countries to expand his worldwide audience. His travel exhibitions consist of multi-country trips, consulting, and networking with cannabis brands who need help connecting with their local communities. His plans for the future include working on projects with companies in Barcelona, Spain, including Conectar. He also plans to work on getting a good understanding of different brands and dispensaries there to promote them and work on their social media platforms.

Recognizing which industry suits your personality and networking until you find the place that helps you realize your dreams is the key to launching a successful career. Work doesn’t have to feel like work; it can, and should, be fun. More than anything else, networking can help you do what you love and love what you do.