Music Producer & Serial Music Entrepreneur “Lito the Guy” Talks About What It Takes To Run A Music Business.
Hipolito Carvalho, an American record producer and artist, is the face behind the infamous stage name “Lito the Guy”. What started as a passion has now taken the shape of a business, wherein Lito works with independent artists from all over the world and helps them launch or scale their music careers. He also helps artists create their brands on social media to get discovered and promote their music on various online platforms. He has a small community that aims at discovering the most talented artists around the world.
From the vast experience he has acquired by running a successful music business, he discusses the mindset of successful music entrepreneurs and what drives them to keep growing.
Ability To Think Out-Of-The-Box
Entrepreneurs do not work on tasks allocated to them or follow procedures. They’re the ones who make plans and strategies to figure out ways to market their business. To become a successful music entrepreneur, you must let all your creative juices flow to ideate out-of-the-box techniques to fast-track your growth in the industry.
Excellent Work Ethics
Music entrepreneurs are self-made. They act upon their own choices and decisions and move forward. There’s no option for them to wait around looking for motivation to create music or make progress in their work. Hence, to keep the business running and prosper, they need to put in consistent efforts and build up momentum. A strong work ethic goes a long way in entrepreneurship.
Strong Determination
Successful entrepreneurs know their “why” to stay determined in their journeys. They know why they started and what drives them to pursue their dream. They also believe in “collaboration over competition”, which is why they’re always invested in staying accountable with fellow artists and keep going through healthy competition. This helps them stay productive, and learn from their peers and competitors.
Willingness To Take Risks
Entrepreneurs often face situations when they need to take a leap, calculate risks, and deal with uncertainties to know if they’re on the right path. These risks can sometimes completely change the trajectory of their business and accelerate their growth. However, the risks must be well thought of with a proper backup plan in case anything doesn’t work out.
Strong Networking Skills
When your whole business depends on people, networking and building relationships in the industry cannot be avoided. Music entrepreneurs must network with fans, live audiences, peers you work with, venue owners, collaborators, and anyone from the industry to connect with them and establish trust. Moreover, they must actively participate in events and show up in performance spaces.
Lito the Guy’s company “A.L.I.E.N Entertainment” that he founded with two other partners, offers support and networking systems to artists. They offer consultation to artists to help them formulate a robust career plan for growth and guide them to create outstanding music. Their other services include social media marketing, artist branding, consulting, music rollout strategies to help artists structure their music business and market their music.
Check out Lito the Guy’s website for productions and more.
