The rise of trap music has set the scene for one of the biggest newcomers to the location of the last ten years.
Trap music was first devised in the US during the ’90s as a form of hip hop that summed up a lifestyle. 30+ years later, EDM Trap, which blends elements of the earlier trap music with electronic music, has risen in popularity to have been played in almost every household in America. It has crossed the seas, reaching ears all over the world… and where there is a success, there are those driving it.
Tribal Music Group is a product of the triumphant rise of trap music and 23-year-old Stan Wittenberg. Netherlands-born Wittenberg has been listening to trap since early 2013 when his interest sparked enough to start his own YouTube channel.
Tribal Trap has grown to amass top labels and brands within Tribal Music Group, smashed the 800K subscribers target, and become streaming legends. In addition, they have helped hundreds of artists successfully break onto the trap music scene and are reaching over a million daily listeners.
Big aspirations? They already blew all their goals out of the water and are reaching new heights.
Reaching for Fame in the Trap Music Scene
2020 was tough for all of us, so Tribal Music Group came up with ways to handle it. By the time Covid-19 hit, Tribal Trap was already the main label in the music group, having been in operation since 2014. They had built a network of channels and playlists on Soundcloud and YouTube, which had attracted the right kind of attention. Today, after supporting their artists through the pandemic, they have 750k+ Spotify followers, 150k+ Soundcloud followers, and an army of YouTube and Instagram fans ready to back them up.
In 2019, Audiomack.com voted them one of the Top Emerging Labels of the year. Later, Tribal Trap would be ranked as the 5th biggest music label to emerge from The Netherlands. During their growth, they have acquired the likes of Diverge Records, Clout.nu, Cruise Ctrl and F*ck Genres. As we tackle the 2021 trap music scene, they have homed in their heavy focus on EDM to acquire the Trap Music Movement YouTube channel, adding another 200k fans to their already massive network.
As well as acquiring this new brand to merge into their label group, Tribal Music Group has continued to grow by almost 60% in the 2020 period, but when covid-19 arrived, they were forced to change tactics to try and keep the music scene alive.
Covid-19 and Tribal Trap
During the pandemic, artists could no longer play gigs. Musicians all over the world were left out of work and out of pocket. They were forced to focus on an online presence or risk being out of work. This is also true of the many labels and artists that operate under the Tribal Trap name.
Tribal Trap became involved in the NFT space, joining forces with a high-profile partner yet to be announced in October. NFTs allow artists to sell music or art over the blockchain in an auction model, and they get to decide the scarcity. Tracks can be minted once, a hundred times, or a thousand times, but the scarcity is set and decided upon before going live. The highest bidders will own their NFT, and thanks to the blockchain enabling this, owners of the NFT will be able to trade, collect, and sell the music on secondary marketplaces. This working method re-introduces scarcity into music and lets fans buy directly from their favorite artists without the need for a middleman.
NFTs might be the way of the future; they might not. But, what we know for sure is that the Tribal Music Group is here to stay.
