Music producers are the geniuses behind the songs that millions of people dance and sing along to. Back in the day, their importance was rarely recognized. Still, today, some of them are being credited as the artists of some releases. Examples of music producers billed as main artists are DJ Khaled, Ryan Lewis, and Dr. Dre. These music producers have changed the way people look at producing songs in recent years.
In India, there’s an electronic dance music producer who’s currently making huge waves in the world of EDM. His name is Rajesh Kumar, but he’s more popularly known in the music circle and his growing number of fans as RavoXi. In his few years in the industry, he’s been making many heads turn and many ears pop with his melodic tunes, earworm tracks, and amicability.
Since pursuing a career in the EDM scene, RavoXi’s goal is simple: to change the world’s perception of Indian dance music. Gone are the days when Indian music sounded too traditional or Western because many Indian producers embraced evolutions and trends in music. RavoXi wants to lead a new generation of music producers that consistently dish out quality music in his home country and beyond.
Since his childhood, RavoXi has always loved music, but he had trouble finding music that fits his eclectic taste. There was too much noise in the industry, so he wanted to hear music that touched his soul and uplifted his mood. Most music producers, especially in the dance genre, tend to follow a particular trend to please the crowd. RavoXi wanted to break this habit by creating both real and quality music.
Unlike most of his contemporaries, RavoXi didn’t have any training in any aspect of music production. He learned songwriting, arrangement, mixing, writing chords and melodies, and other disciplines from scratch on his own. This was the first challenge RavoXi had to face but surpassed with flying colors as he’s now one of India’s hottest music producers.
RavoXi released his first song called “Massive” through YouTube, where most Indian artists are gaining steam. The video for the song received tens of thousands of views in a matter of days. Following the song’s success, RavoXi received offers from different music labels before the song was released to other major streaming platforms. The track’s performance exceeded his expectations, but it turned out to be the break that he needed.
RavoXi’s advice to other up-and-coming musicians is to never be discouraged despite the odds stacked against them. He had his share of challenges during his journey, even now, but he persevered and kept himself disciplined. For RavoXi, motivation without action is useless, so to advance one’s career in this brutal music industry, a desire to improve daily is necessary.
As he continues to promote his music brand, RavoXi plans to go on tour, including some shows in South America. He also wished to collaborate with his favorite artists like Yoel Lewis, Ilan Bluestone, Dubvision, and more. Building a music label for Indian producers is one of RavoXi’s end goals to continue promoting the Indian brand of EDM music to the world.