The music and entertainment industries are two of the most concentrated spaces with thousands of incredible talents. Many have grown to become people we look up to in our day-to-day lives. We also want to stay informed about the latest news about our favorite celebrities. However, in the age of social media, where everyone has the freedom to share almost any content, it has become challenging to tell what is true and what is not.
It is difficult to stay relevant in a brutally competitive field, making it almost impossible to find true and authentic content. Mikey Sarabia and Ivan Parra are content creators in the industry who have made it their mission to deliver accurate and reliable celebrity news to keep the public informed.
Through their media company, Our Generation Music, Mikey and Ivan share the latest hip-hop news, exclusive interviews, and music reviews. They have a Youtube channel with over 70k+ subscribers. On that channel, they do one-on-one celebrity interviews, post music videos, information about premiers, and vlogs. Mikey and Ivan are also using their platform to support young and upcoming artists.
Our Generation Music has helped various artists break into the spotlight, including Yeat, Iayze, SoFaygo, and Ken Car$on. Their Youtube channel and news site have also received a lot of support from top artists, such as The Migos, Cardi B, Kanye, Young Thug, as well as athletes.
According to Mikey and Ivan, by starting Our Generation Music, they wanted to help music lovers, especially hip hop fans, keep informed about the latest news in the industry. By doing so, they support young talents giving them the much-needed platform to showcase their skills and interact with their fan base.
The music industry is highly competitive, and penetrating the space can be extremely difficult. This pushes many to give up on their dreams if they do not have someone to help them. With their platform, Our Generation Music is giving young talents a space to show their talents to the world and share their incredible stories, which helps them grow their brand. They are also bridging the gap between artists and the audience, separating the truth from fake news.
While social media has greatly changed our way of doing things and made music promotion faster and easier, there are also some downsides, explains Mikey. He notes that as a public figure, sometimes it can be hard to get your project out there with so much fake news, which ruins the trust between you and your audience.
To rebuild the broken trust and help artists grow, Our Generation Music prioritizes true and authentic content. They pride themselves in delivering an unbiased yet progressively challenging conversation on hip hop, rap, and culture as a creative and promotional launchpad for new artists. Their integrity and authenticity set them apart.
As they continue to grow, Our Generation Music strives to continue to fight the good fight for all artists, giving them a platform to share their amazing work with the world.
