Megan Thee Stallion sussed out what social audio platform Stationhead could do for her right away. To celebrate the release of her album “Something for Thee Hotties,” she dropped by her fans’ radio station on Stationhead, Thee Hottie Ranch. Not only did she play them the record, but she took the time to answer questions and provide some inspiration.
“I just want y’all to see how big this sh*t can go and how you can persevere” Meg said. “Everything that’s thrown your way, you can still always work through it and turn something negative into something positive.”
Of course, the recent college graduate knows how to make some savage business moves alongside connecting with her fanbase. When Meg plays her songs on Stationhead while talking to fans, she gets paid for those streams and those streams subsequently count toward her chart placement for the week, unlike streams from any other social media platforms.
It’s no wonder that suddenly all sorts of artists are now making a Stationhead stop part of their release week plans; NBA Youngboy’s collaborators joined with fans on Stationhead for a week of events around the release of “Sincerely, Kentrell,” generating news from interviews and a whole lot of streams – enough to help the album push Drake from the top of the album charts.
Jenna Rosenberg, Atlantic Records’ Vice President of Digital Marketing, recently told Variety that her roll out of Silk Sonic’s album included “Instagram memes, a custom Fortnite emote, a Stationhead campaign and a little help from TikTok.” And that included Bruno Mars and Anderson Paak dropping by the Stationhead show of D-Nice to talk about the record.
“We are building the new democratized global airwaves here,” said Stationhead CEO Ryan Star. “We have the best fans, the streams and the best way to build context around your music. You cannot afford to not be on Stationhead in 2022.”
It seems like more and more of music’s biggest stars agree. In recent months, everyone from Cardi B and Normani to Ed Sheeran and Coldplay have made Stationhead part of their release week strategies. And what makes it even better is that they have a good time doing it.
When Chloe x Halle made their appearance, Chloe adopted her radio DJ voice, landing some teasing from Halle. Brandi Carlile talked about it being a chance to “live out our fantasy of hosting our own little radio show,” as she played songs from her new “In These Silent Days” and talked about the tracks.
Stationhead lets anyone with the app and an internet connection live out that fantasy, building their own radio shows out of the music they like and creating their own communities to share their favorite new songs and artists among themselves.
Meg enjoyed her time so much that she even tweeted about it, saying, “Omg I love Stationhead! I can talk to the hotties all the time on here!”
Star says Stationhead creates a new dynamic between artists and their fans. They get to inspire each other and build something together, eliminating the usual middlemen and gatekeepers like radio stations and the media.
“It’s a whole new world,” Star said. “And this is a whole new way to experience music.”
While Star is thrilled with Stationhead’s celebrity usage and public validation, he is most excited about the community driven nature of the platform. Stationhead is a new airwave run by the biggest music fans in the world, and their average listening time of over 2 hours per day shows they are here to stay.
“While most platforms vie for celebrity attention, hoping they will bring an audience, Stationhead already has the audience. The fans. And they are the reason the biggest names in the world are here.”
