The days of record labels grooming new talent and securing a major deal for an artist are long gone. Today’s music scene is dominated by independent artists who have to fend for themselves with no label support or funding. In this digital age, where anyone can make an album in their closet, it’s hard to stand out from the crowd without a team of managers and agents working on your behalf. However, as fast-rising artist Will Sass proves, originality, consistency, and passion will always win.
The bicoastal LA and NYC-based artist has been interested in music and creativity since he was a young child and had been practicing making music since then too. It was a dream come true for Will right after high school when he shared the stage with some of the music industry’s elite on tour and at festivals. Will has opened for Gashi and Bakermat at major festivals and events and currently has many exciting show opportunities. Some of them include playing at Zouk in Las Vegas, opening for Zedd and Tiesto, and he’s also looking to host festivals in the fall.
Will’s achievements didn’t come on a golden platter; his story is one of dedication, consistency, and unwavering resolve to get what he wants, as he puts in the hard work. His innovative sound and unusual lyrics in his covers have distinguished him from other artists. For his upcoming drop, Will draws inspiration from real-life issues like love and loss and relates these to real-life experiences to create music that lingers in his audience’s minds long after the show.
As a testament to Will’s ambition, he hopes to leave a mark in the music industry, and he’s begun laying the groundwork for that. The artist is putting the final touches on his first original project, which is set to drop soon. It will be available on major streaming platforms.
