The modern music industry is changing. Gone are the days of sending out hundreds of demos in the hope of catching the ear of a scout. Big record labels still exist and continue to sign successful musicians. However, we must acknowledge the ways in which online platforms such as social media and streaming services have all made it easier for artists to strike out by themselves. If you’re unsure whether to go it alone or continue to strive for that record deal, read on to learn about the flip-sides of both routes.
Recording artist and producer Kuzey says
“Staying independent means that you have complete control over your creative development. Whether you want to express an opinion, switch up your genre, or experiment with new sounds, you’re free to do whatever you please. When you sign up to a label, the opinions of others come into play – and you might not always agree with them. “f I had that stuff maybe it would have been different – but then I wouldn’t have any ownership over my own stuff.”It might sound a little old school, but record labels still provide a degree of ‘clout’ to artists. Any organisation dealing with an established record label knows what to expect, and is willing to pay more for the privilege. Plus, whether we’re talking about licensing, publishing deals, or playing at larger venues, labels are more likely to secure an agreement – the fact that they represent multiple artists is a huge bargaining chip. Deciding on whether to go solo or aim for a record deal depends on your ambitions. If you value creative freedom over anything else in your music, then stick to the independent route. If you want to increase your chances of going global, on the other hand, signing with a record label offers you the best chance.
In Kuzey’s experience, he’s had the best of both worlds –– honing his own craft and owning full rights over his work, as well as having the leverage of a larger lavel to help push his content. At the end of the day the pro’s and con’s are on the table and it’s up for artists to decide what works best for them.