A talented songwriter and producer, he deserves recognition for his unmatched skills. Both music enthusiasts and fans have praised him for his impeccable ability to put words together. He has also demonstrated impressive business acumen through his marketing and promotional strategies. Lyrics were also inspired by producers like Ice Cube, Dr. Dre, and others.
He strongly believes that artists should be able to manage the distribution, marketing, and overall engagement processes involved in building a good brand, so he spent a lot of time honing his business skills. Mike emphasizes that a person needs to possess an entrepreneur mindset in addition to being talented in order to succeed in the fiercely competitive music industry. According to him, the music industry is similar to a fight game, in which labels invest 90% of their efforts into thoroughbreds, and only 10% in developing the talent of their artists.
There is a talented hip-hop artist who is taking things to the next level by utilizing the cutting-edge technology of NFTs for his music. An innovative individual explained the inspiration behind the idea, “I developed and tested specific engagements for music platforms like Spotify, iTunes, and Apple Music. There were cases in which some labels were using outdated marketing models. Cryptocurrencies and NFTs are integral parts of the marketing strategies of leading artists today.”
He went on to add, “An interesting strategy to leverage is offering NFTs in lieu of other checkout methods, giving fans the rights and license to the music to promote, leverage and reuse at their discretion. Through this methodical approach, artists can raise upfront liquidity which in the past was loaned out by the label, where artists would be incentivized to just work harder to earn more.”
According to the visionary, a decentralized music platform would give artists back control and level the playing field. As a result, he recognizes that NFTs can help end giant music labels’ discrimination against new artists.
Mike Vallejo is undoubtedly a breath of fresh air in the music scene who advocates for himself and his fellow musicians who are striving to find their place in the industry. Moving forward, the outstanding hip-hop artist plans to continue making captivating music. But, more importantly, he remains steadfast in his mission of building an industry that welcomes all kinds of artists and fosters creativity.
For more info on Mike Vallejo, visit his social:
