Kyrie Irving Inks Five-Year Sneaker Deal with Chinese Sportswear Brand ANTA

Kyrie Irving signed his sneaker and NBA deal in the same summer. Following his re-up with the Dallas Mavericks, Irving has agreed to a sneaker endorsement deal with Chinese sportswear brand Anta.

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According to Shams Charania, Irving gets the deal and becomes the brand’s Chief Creative Officer. Irving’s deal was negotiated by A11Even.

Mavericks’ Kyrie Irving has signed a five-year endorsement deal with Chinese sportswear brand ANTA, plus the unique position of Chief Creative Officer at the company, industry sources told @TheAthletic @Stadium. Irving’s management company, A11Even, negotiated the deal. pic.twitter.com/HpJej7HU5X
— Shams Charania (@ShamsCharania) July 12, 2023

Following the deal, Irving wrote on Twitter that his purpose on Earth is “#BiggerThanAShoeDeal”

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Anta x Hélà x A11Even
My purpose here on Earth is #BiggerThanAShoeDeal

Everybody comes into your life for a Reason
Some people come into your life for a few Seasons
But only a few will stick by you for a lifetime.
I AM Proud to announce that I am Partnering with Anta as Chief… pic.twitter.com/RmKLPt9nWo
— Chief Hélà 🤞🏾 (@KyrieIrving) July 12, 2023