Kyrie Irving signed his sneaker and NBA deal in the same summer. Following his re-up with the Dallas Mavericks, Irving has agreed to a sneaker endorsement deal with Chinese sportswear brand Anta.


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According to Shams Charania, Irving gets the deal and becomes the brand’s Chief Creative Officer. Irving’s deal was negotiated by A11Even.

Following the deal, Irving wrote on Twitter that his purpose on Earth is “#BiggerThanAShoeDeal”

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Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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