DJ Premier has announced that he’s launched his own record store, in celebration of the vinyl medium that enhances his and so many other Hip Hop DJs’ careers.

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Taking to IG yesterday (May 6), the legendary DJ announced that his new business venture is in partnership with his longtime manager, Ian Schwartzmann.

“NEW BUSINESS ALERT: My manager and business partner @ianschwartzman and I created our own digital record store,” he captioned.


“My passion for digging, collectibles, vinyls, test presses, tapes, cd’s and merchandise inspired us to bring this to life. This isn’t just for me and our TTT releases either, it’s bigger and will be the home for original music collectibles for all my peers too.”

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