At just 24, Zaira Yzabelle is redefining what it means to be a creator in the digital age. With millions of followers across TikTok, Instagram, and YouTube, the Filipina-Australian powerhouse has turned spontaneous living-room videos into global collaborations — including a standout partnership with Universal Music. Her signature blend of dynamic dance, heartfelt authenticity, and a contagious love for life has earned her brand deals, a performance at the 2024 Australian TikTok Awards, and now, a spotlight in the music industry.
But behind the viral clips is a creator deeply intentional about her craft. “What started as a passion turned into an incredible opportunity,” Zaira shares of her ongoing work with Universal Music. “Each project felt special — getting to interpret every song was so exciting and fun.”
Unlike many influencer-brand collaborations, Zaira was encouraged to shape the creative direction of her campaigns. While Universal often provided a brief or pre-set choreography, she found space to inject her own voice — literally and figuratively — into the process.
“They encouraged us to bring our own style,” she says. “Even when choreography was provided, I found ways to interpret it through my own movement and expression. That
Zaira’s success hinges not just on her dance moves but on her discernment. Universal Music selected the artists and songs for each campaign — but Zaira always had the final say.
“My audience knows the kind of music I resonate with,” she explains. “I was mindful in choosing projects that felt authentic and aligned with my style.” That said, she welcomed the occasional challenge of stepping outside her comfort zone. “It was a good reminder to stay open — to allow myself to be inspired by something new.”
From lip-syncing to full choreography beauty to fitness content, Zaira sees music as a versatile and energizing force in her creative workflow. “Each campaign felt like an extension of what I already love to do, just amplified by the energy of the music,” she says.
It’s this alignment — passion meeting purpose — that gives her content its magnetic quality. Whether in a hoodie or full glam, Zaira brings the same electric joy to every post, proving that impact doesn’t need a stage — just a connection.
Not every moment came easily. Zaira admits that perfectionism sometimes gets in the way. “There were times I connected deeply with a song but found the choreography difficult to master,” she says. “As a perfectionist, that was frustrating.”
But she learned to let go—and lean into what makes her unique. “Every dancer brings their own unique style. It’s that personal touch that makes each performance special.”
Through it all, Zaira remains rooted in her mission to uplift, entertain, and represent. Her journey — from filming dances in her bedroom to collaborating with one of the world’s largest music labels — is a celebration of self-expression, cultural pride, and creative courage.
As her following grows and her reach expands, one thing’s clear: Zaira Yzabelle isn’t just making content — she’s making her mark.