Athleta, the women’s performance activewear brand under Gap Inc., has announced WNBA and Unrivaled league stars Lexie Hull and Kate Martin as the newest members of its Power of She Collective. They join current WNBA player Monique Billings in Athleta’s mission to empower the next generation of female athletes amid a surge in women’s sports popularity, including the WNBA’s highest viewership and attendance in over two decades.
“At Athleta, we’re committed not only to delivering innovative products for women but also to fostering a community built on the belief that powerful women move women forward,” said Chris Blakeslee, CEO of Athleta. “Lexie and Kate are not only exceptional athletes but also remarkable women, and as a brand that champions the whole athlete, we’re proud to welcome them to our Power of She Collective.”
As part of its commitment to uplifting young female athletes, Athleta has partnered with the Greater Miami chapter of Girls Inc., a national organization dedicated to mentorship and leadership development for young girls. On January 27, Athleta hosted local youth at an Unrivaled match, where Hull and Martin’s teams faced off for the first time this season, offering young girls a chance to see these athletes in action. The brand also made a donation to Girls Inc., supporting free after-school and summer programs for girls in low-income communities.
“I know first-hand the positive impact an uplifting and supportive community has on athletic performance and am grateful to be part of one that is helping the next generation of female athletes succeed,” said Lexie Hull.
“It’s an honor to join the Power of She Collective alongside such an incredible group of athletes who are advancing both women’s sports and female empowerment,” says Kate Martin. “I’m looking forward to working with Athleta to help elevate and recognize female athletes in the way they truly deserve.”
Since launching the Power of She Collective in 2023, Athleta has strengthened its ties with female athletes at all levels. Hull and Martin will collaborate with the brand to influence product innovations, receive mentorship, and contribute to Power of She impact programs. They join an esteemed roster of Athleta ambassadors, including Simone Biles, Katie Ledecky, and Natalie Coughlin.
