Curry Brand has officially released its latest Fox 1 colorway, the ‘Reign Rose,’ available starting today on UA.com, in Under Armour Brand Houses, and through DICK’S Sporting Goods. Designed for peak performance on the court and inspired by family off the court, the ‘Reign Rose’ pays tribute to De’Aaron Fox’s son, Reign Rose, in honor of his 2nd birthday.
The Fox 1, De’Aaron Fox’s first signature shoe, was made for speed and agility, much like the lightning-fast NBA guard himself. The launch of this new colorway comes amidst a major moment for Fox, who was announced last night to be traded to the San Antonio Spurs after eight seasons with the Sacramento Kings, where he began his career. Sacramento was not only where Fox established himself as one of the league’s elite guards, but also where he started a family with his wife, Recee.
Last season, Fox honored his son by wearing a Curry 1 Low Flotro ‘Reign Rose’ Player Exclusive (PE) on the court, and now, his latest signature sneaker extends that legacy.
A Design Fit for Royalty
With a name like Reign, royalty is the central theme, and the ‘Reign Rose’ captures that spirit with stunning design elements. The shoe features a rose-pink upper symbolizing elegance and familial love, accented with gold details for a regal, luxurious finish. The edges of the shoe appear as if “dipped in gold,” offering a bold, eye-catching look.
Paying homage to its namesake, the fox tail showcases a blooming rose with delicate water droplets, creating the illusion of a fresh flower. This imagery continues on the heel, where a metallic rose gold DFox logo rests atop light pink “fur” on the tongue. Metallic pink and rose gold shoelaces add an extra layer of sophistication, while an off-white Flow outsole ensures superior traction and performance for athletes.
De’Aaron Fox: A Legacy Beyond the Court
Fox’s connection to this sneaker is deeply personal. “Reign Rose” represents not only his love for his son but also the duality of his life as a devoted father and competitive athlete. With every detail crafted to embody both elegance and speed, the shoe serves as a symbol of his journey both on and off the court.
The Curry Brand ‘Reign Rose’ Fox 1 is now available—don’t miss the chance to grab this stunning colorway and own a piece of basketball and family-inspired history.
