As the world gears up for Super Bowl weekend, Oakley is set to immerse fans in a one-of-a-kind, futuristic experience with the Oakley Icon Outpost—a cutting-edge showcase of the brand’s innovation, legacy, and bold vision for the future of football.
Located in the heart of New Orleans, the Icon Outpost offers an interactive journey through Oakley’s groundbreaking evolution, from its early influence in football to its historic partnership with the NFL. The experience is inspired by Future Genesis, the brand’s latest campaign, which fuses past achievements with forward-thinking innovation.
At the center of this narrative is Max Fearlight, Oakley’s visionary protagonist who embodies the drive to push boundaries and redefine the game. Visitors will step into his world as they explore the technology, culture, and progression shaping the future of football.
Immersive Experiences at Oakley Icon Outpost
The Oakley Icon Outpost is designed to give fans and athletes an exclusive look at the brand’s pioneering spirit. Key highlights include:
🔹 Custom Eyewear Personalization – Fans can engage in the Oakley Custom Program and, for the first time, personalize eyewear from the exclusive Players Collection.
🔹 Vision for the Future – Witness the forefront of sport technology through interactive exhibits showcasing Oakley’s latest cutting-edge innovations.
🔹 Athlete Connection – Recharge and connect with Team Oakley athletes, who share their inspiring journeys of pushing limits both on and off the field.
🔹 Future Genesis VR Experience – Step into Oakley’s protopian future with an exclusive virtual reality activation, unlocking the next era of football performance.
🔹 Max Fearlight’s Creative Spaces – Explore Max Fearlight’s Library, Work Table, and Grow Station, where the future of football innovation begins. Discover his book collection on football history, his tribute to this year’s Big Game, and the evolution of Oakley performance gear.
🔹 Max Fearlight’s Trophy Case – Get an up-close look at Max’s most prized possessions, including the Patrick Mahomes Signature Series Evolution and Travis Scott’s vest.
A Tribute to Innovation & The Future of Football
At its core, the Oakley Icon Outpost embodies the brand’s fearless commitment to pushing boundaries. Each chapter in Oakley’s football journey has paved the way for a new generation of athletes and fans to redefine the game.
“At Oakley, we don’t just envision the future—we build it,” said Caio Amato, Oakley’s Chief Marketing Officer. “The Oakley Icon Outpost is more than an experience; it’s a statement of our relentless drive to Move The Game Forward. We exist to fuel greatness, equipping athletes and fans with the innovation and inspiration to redefine what’s possible. This space is a tribute to our legacy in football and a bold look at the game’s next chapter.”
As part of the Icon Outpost experience, visitors will get an exclusive first look at the all-new Chaminade Moon Dust with Prizm 24K—a standout release from the limited-edition Players Collection, launching on February 3rd.
How to Visit the Oakley Icon Outpost
📍 Location: Oakley Icon Outpost – 700 Magazine St, Ste 103, New Orleans
📅 Dates: February 6th-9th
⏰ Hours: 11:00 AM – 4:00 PM
Don’t miss the chance to step into the future of football and experience Oakley’s relentless pursuit of innovation at the Icon Outpost.
