Kith is stepping into Spring 2025 with an elevated collection of transitional apparel, accessories, and exclusive footwear, all designed in fresh seasonal hues. To mark the occasion, Kith Records has released New York to the World, a new single featuring hip-hop heavyweights Fabolous and Jadakiss, alongside rising star Lexa Gates.
The track, executive produced by Kith Founder and Creative Director Ronnie Fieg, brings original verses from the trio over a beat crafted by legendary producer Scott Storch and Jalen Storch. The song serves as the soundtrack for this season’s campaign, which comes to life in a music video directed by the iconic Hype Williams.
In the visually striking campaign, Fabolous and Jadakiss showcase pieces from the Kith Spring 2025 Collection, while Lexa Gates highlights styles from Kith Women’s. Paying homage to the energy and style that influenced Fieg growing up, the campaign blends music, fashion, and culture in a way that defines Kith’s signature aesthetic.
