Lil Wayne is turning Super Bowl disappointment into a moment of celebration. In Cetaphil’s latest campaign, We’re All a Lil Sensitive, the rap legend jokes about not landing the halftime show in his hometown of New Orleans—then drops major news: Tha Carter 6 is on the way.
The must-watch ad, which launched today on YouTube and social media, showcases Wayne’s signature humor while embracing the campaign’s theme of sensitivity. A regional TV version will air exclusively in New Orleans during the big game, making it a special moment for fans in his city.
While Lil Wayne won’t be on the Super Bowl stage, his announcement ensures that hip-hop fans have something big to look forward to. Tha Carter 6 is officially on the horizon, and the countdown begins.
