Kendrick Lamar pulled up on Apple Music Radio hosts Ebro Darden and Nadeska Alexis for the official Apple Music Super Bowl LIX Halftime Show Press Conference in New Orleans.
During the conversation, K. dot detailed how it felt to win both the Record of the Year and Song of the Year award at the Grammys:
As a writer, that’s what I can appreciate the most. And knowing how much time I’ve dedicated over the years in just trial and error. Writing the most terrible shit to some of the greatest shit. You know, we all do it. Writer’s block to figuring out how to find inspiration from the most non-popular aspects around me. So it’s like, knowing that trial and knowing what I put in as far as my thinking process and what it takes to get there, I do not look at it as a small endeavor because it’s a hit record. No, there’s actually some writing in that shit. Whether it connects with you on a spiritual level, whether it connects with you on a comedic level, whether it connects with you just on a personal dynamic, it’s still from a writers’ point of view.
– Kendrick Lamar
He added, “I was just thinking about the culture, really. It’s always that for me, first. I’m not even bullshitting with you. When people talk about rap, man, the conversations I hear, they think it’s just rap, and it’s not an actual art form. So when you put records like that at the forefront, it reminds people that this is more than just something that came 50 years ago.
“They forget that it’s even been here 50 years. Right? And kind of like belittle it. So I love to see that it gets that type of recognition for just straight raps, from awards to the billboards, all that. Because this is truly just as big as an art form and a genre as any other genre. So that’s what I think about. And I feel accomplished being able to do that. Whether somebody else comes behind me and do that again and quadruple it, I’d love to see it. If that was my purpose to do that, then that’s exactly what it was for that particular moment.”
You can see the full interview below.
