Kendrick Lamar’s Super Bowl halftime show sent fans rushing to streaming platforms, with his music experiencing a 175% spike on Spotify across the U.S. between 9 PM and 12 AM ET. His setlist tracks saw massive boosts, with “Not Like Us” leading at +430%, followed by “HUMBLE.” (+300%) and “All The Stars” (+290%). Special guest SZA also enjoyed an 80% increase in streams.
Meanwhile, Philadelphia fans celebrated their victory with soaring streams of “Fly, Eagles Fly” (+13,950%) and Meek Mill’s “Millidelphia” (+1,095%), proving music remains a core part of sports culture.
