Following Kendrick Lamar’s electrifying Super Bowl halftime performance, the Nike Air DT Max ’96 he wore has seen a massive surge in demand. The sneaker skyrocketed on StockX with a 413% day-over-day increase, with all trades occurring after his New Orleans takeover.
This marks the second-highest trading day for the sneaker on StockX, with 41 total trades made last night alone. Lamar’s influence extends beyond music, setting trends in fashion and sneaker culture.
Football icon Deion Sanders, who the shoe was created for, also chimed in on the Super Bowl moment:
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