On Saturday, Fanatics CEO Michael Rubin hosted his annual Fanatics Super Bowl Party at The Sugar Mill in downtown New Orleans, delivering one of the most exclusive and star-packed events of Super Bowl weekend.
The event featured nine electrifying performances, headlined by Travis Scott and Post Malone, with Don Toliver also taking the stage. Surprise sets from DJ Chase B, Meek Mill, Quavo, Ciara, Latto, and Ludacris added to the excitement, making it a night to remember.
The party drew a who’s who of sports, music, and Hollywood, including Leonardo DiCaprio, Martha Stewart, Serena Williams, Jessica Alba, Tobey Maguire, Megan Thee Stallion, Shaquille O’Neal, Paul Rudd, Joe Burrow, Ja’Marr Chase, Odell Beckham Jr., Lil Baby, and Angel Reese. Celebrities and athletes mingled while enjoying exclusive Fanatics activations, including Fanatics Betting & Gaming, Lids, Mitchell & Ness, and Topps.
One standout moment came when Kevin Costner, Pete Davidson, and Diplo honored the late Bob Barker by spinning the Fanatics Sportsbook and Casino Spin to Win Wheel, while guests watched a live blue carpet stream from Fanatics Live.
With an unbeatable mix of A-list talent, music, and fan experiences, Rubin’s Fanatics Super Bowl Party once again cemented its status as the most sought-after event of Super Bowl week.
