Icy Hot, America’s leading topical pain relief brand from Opella, has announced its first-ever college athletics partnership with Notre Dame Athletics, becoming the Official Topical Pain Relief Partner of the university’s storied athletic program.
This landmark partnership highlights Icy Hot’s commitment to supporting elite student-athletes, ensuring they have access to top-tier recovery solutions to perform at their best. Through this collaboration, Icy Hot’s signature products, including Icy Hot Original No Mess and Icy Hot Pro Massaging Balm, will be available in locker rooms and training facilities across Notre Dame Athletics. These products utilize Icy Hot’s contrast therapy, combining cooling and heating sensations to aid recovery and prepare athletes for competition.
“We are so excited to partner with one of the top and most storied athletic programs in the country” said Vincent Balagat, North American Icy Hot Lead at Opella. “At Icy Hot, we believe in empowering athletes at every level to recover effectively and compete with confidence – and that includes young athletes on the rise.”
“We are thrilled to welcome Icy Hot into the Notre Dame Athletics family,” said John Wagle, Pat & Jana Eilers Sr. Associate Athletics Director, Sports Performance. “Effective recovery is crucial to an athlete’s development, and Icy Hot’s commitment to innovation in pain relief will be a valuable asset in helping our student-athletes prepare to perform at their best.”
Beyond team-wide support, Icy Hot will also engage in NIL (Name, Image, and Likeness) partnerships with individual Notre Dame athletes, including women’s basketball star Hannah Hidalgo.
“Playing at the highest-level means pushing my body to the limit every single day, and recovery is just as important as training,” said Hidalgo. “Icy Hot has been a key part of my routine, helping me stay on top of my game. I’m thrilled that both Notre Dame Athletics and I are partnering with a brand that truly understands the demands of athletes and provides products that make a real difference.”
This partnership further solidifies Icy Hot’s ongoing investment in athletic performance and recovery, reinforcing its mission to support athletes at all levels.
For more details on Icy Hot’s commitment to sports recovery, visit www.icyhot.com.