Popular Demand Entertainment has tapped Isa Carrington for the coveted Lead A&R position, signaling a bold new direction for the label. Popular Demand is betting on Carrington’s unique blend of entrepreneurial spirit and keen musical ear to drive its next phase of growth.
Carrington’s appointment is a departure from the traditional A&R mold. With a proven track record as an entrepreneur, including founding Frutifi, a popular juice bar in Jersey City now transitioning to online distribution, Carrington brings a business acumen that perfectly complements his passion for music. His diverse business ventures have honed his ability to identify and cultivate potential, skills he’s now bringing to the forefront of Popular Demand’s talent acquisition.
“Music is in my blood, but so is building something from the ground up,” Carrington explains. “This role allows me to merge those two passions, and I couldn’t be more excited.”
At Popular Demand, Carrington will be responsible for discovering and nurturing new talent, with a particular focus on Hip-Hop, R&B, and Pop acts. However, he emphasizes that his ear remains open to any sound that resonates. “I’m looking for undeniable talent,” he states. “If I hear something amazing, regardless of genre, I’m going to pursue it.”
This open-minded approach reflects Carrington’s belief in the power of authentic artistry. “It’s about finding artists who are truly themselves and helping them connect with audiences,” he says. “I’m not interested in manufactured talent. I want artists with something real to say.”
Carrington’s entrepreneurial background has instilled in him a strong sense of independence and self-reliance, qualities that align perfectly with Popular Demand’s forward-thinking approach. The label’s strategy, which prioritizes the sync market and empowers its team to “Go Crazy” as long as the music is great and legally sound, resonates deeply with Carrington’s own business philosophy.
“I believe in giving artists the freedom to create,” Carrington states. “My role is to support their vision and help them reach their full potential.”
With Isa Carrington at the helm, Popular Demand Entertainment is poised to become a major force in the music industry. His unique blend of entrepreneurial drive and artistic passion promises to usher in a new era of groundbreaking talent and innovative music.