As we celebrate Women’s History Month this March, it’s only right to spotlight the trailblazers rewriting the rules—and GG Mirvis is doing exactly that in one of the most traditionally male-dominated industries out there: spirits.
Meet Desolas Mezcal, the brainchild of Mirvis and one of the most exciting women-led brands shaking up the premium mezcal scene. In a world where smoky, rugged mezcals have long defined the spirit’s identity, GG set out to tell a different story—one that’s floral, fresh, and full of vibrant flavor.
A Mezcal With a Different Spirit
Desolas is anything but conventional. Crafted from Salmiana agave grown in San Luis Potosí, Mexico, the mezcal boasts herbal, floral notes with a clean finish—a deliberate departure from the heavy-smoke profiles most mezcal drinkers are used to. GG’s vision was clear: create a mezcal for curious palates, conscious drinkers, and anyone seeking something more refined. And the industry is taking notice.
From Underdog to Award-Winner
In a breakout year, Desolas Mezcal achieved 103% nationwide sales growth in 2024, signaling a thirst for something fresh—literally and figuratively. Even more impressive? The accolades stacking up:
Best of Class at the New York World Spirits Competition
Named “Best Mezcal in the World” by The Tasting Alliance
Double Gold at the 2024 San Francisco World Spirits Competition—for the second year in a row
A near-perfect 95-point rating from The Tasting Alliance
These wins aren’t just trophies for the shelf. They’re powerful proof that a woman-led brand with a distinct voice and clear purpose can rise to the top of a notoriously gatekept industry.
Building a Legacy Beyond the Bottle
Desolas is growing fast, expanding its footprint across the U.S. and locking in exciting new partnerships. But for GG Mirvis, success is about more than numbers—it’s about reshaping the perception of mezcal and empowering other women to carve their own space in the spirits world.
Whether you’re a seasoned connoisseur or a curious first-time sipper, Desolas is a reminder that bold innovation and thoughtful craftsmanship know no gender boundaries.
This Women’s History Month, we raise a glass to GG Mirvis and the women rewriting the rules—not just of mezcal, but of what leadership, creativity, and success can look like in every corner of business.
Salud to that. 