Reebok Basketball has signed Dallas star DiJonai Carrington as its latest player partner. Carrington, named the 2024 WNBA Most Improved Player and earned a spot on the 2024 First Team All-Defense, will bring her dynamic presence to the growing Reebok hoops roster.
Carrington expressed her excitement about the partnership: “I’m excited to continue the family legacy and join the Reebok Basketball roster. Reebok Basketball is officially back, and I can’t wait to bring the energy on court in the new Engine A.”
The multi-year endorsement deal will see Carrington play a key role in Reebok’s brand activation efforts, helping to raise awareness of the company’s performance and lifestyle offerings. A major focus will be on promoting the newly released Reebok performance basketball shoe, the Engine A.
Carrington’s addition to the Reebok family holds special significance, as her father, former NFL player Darren Carrington, was also a Reebok athlete. Born and raised in San Diego, CA, DiJonai Carrington established herself as a high school All-American before making a name at Stanford, where she contributed to two Pac-12 Championships, and later at Baylor, where she closed out her collegiate career.
With 412,000 Instagram followers and a growing influence on and off the court, Carrington’s partnership with Reebok marks a significant move for the brand as it continues strengthening its presence in basketball. Reebok’s commitment to performance and lifestyle innovation aligns with Carrington’s energy and passion, making her an ideal addition to the team.