As BET Weekend brought energy to Los Angeles, Jim Beam raised a toast to rising rap star Lady London with a private celebration in West Hollywood. Hosted at Amour, the event highlighted the lyricist’s artistry, growth, and the close-knit circle that has supported her rise.
Known for her sharp wordplay and powerful presence, Lady London was joined by friends, family, and cultural tastemakers for a night filled with music, storytelling, and elevated cocktails. Guests enjoyed Jim Beam Black and the brand’s newest flavor, Jim Beam Pineapple, served in custom pours that matched the night’s smooth yet bold vibe.
The evening welcomed a VIP crowd including fellow rappers Connie Diiamond and Dreezy, Black Girls in Media founder Tasha McCaskiel, and media power couple Charles and Shireen Kuykendoll. Together, they created an atmosphere of celebration that felt both personal and historic.
With curated sounds and a spirit of appreciation, the night honored more than Lady London’s lyrical skill. It acknowledged her journey and the village behind it. For Jim Beam, the event was part of an ongoing tradition of supporting fearless, creative voices who leave their mark on culture.
From the guest list to the glass in hand, every detail of the night raised the bar — a fitting tribute to a star continuing to rise.