Fanatics has officially introduced Fanatics ONE, its first enterprise-wide loyalty program designed to connect fans across its growing sports platform. The program delivers rewards that span fan apparel, trading cards and collectibles, online sports betting and casino perks, and access to unique events.
At the heart of Fanatics ONE is FanCash, the company’s signature rewards currency, now redeemable for an expanded range of benefits. Members can use FanCash for apparel, exclusive shopping experiences, tickets, live card breaks, trading card purchases on Fanatics Collect, and even bonus bets and casino credits.
Fans with existing Fanatics accounts have been automatically enrolled. Members progress through five tiers — ONEmember, ONEmember pro, ONEgold, ONEplatinum, and ONEblack — unlocking increasingly exclusive perks such as personalized memorabilia, VIP events, private shopping experiences, and invites to high-profile gatherings like Fanatics Fest and the company’s Super Bowl party.
Available now for U.S. fans, Fanatics ONE is set to expand globally, offering sports enthusiasts a new way to earn, play, and connect through their passions.