PrizePicks, the largest daily fantasy sports operator in North America, is kicking off football season with a star-powered commercial campaign titled “It’s Good To Be Right.” The series features NFL legend Marshawn Lynch, actor Adam Devine, comedian Druski, and College Football Hall of Famer Reggie Bush in humorous scenarios that capture the highs of daily fantasy sports success.
Developed in collaboration with advertising agency Preacher and KLUTCH Sports Group, the campaign leans into the comic chaos of failed ventures while highlighting the undeniable joy of getting picks right on PrizePicks.
“Our passionate community connects the worlds of sports and entertainment, and we wanted to fuel the excitement of football season with our biggest campaign yet,” said PrizePicks Chief Marketing Officer Mike Quigley. “This campaign is an homage to everyone who knows that winning feeling.”
In one commercial, Lynch and Devine wander through Los Angeles, poking fun at each other’s fake businesses like “Yeast Mode” cookbooks and “Devinity” cologne before bonding over their shared success on PrizePicks. Limited-edition samples of both fictional products were launched ahead of the spot’s release.
“I rock with PrizePicks,” said Lynch. “Maybe baking isn’t really my thing, but on PrizePicks, you already know how I get down.”
Devine added, “I’m not a Super Bowl champion like Marshawn, but I’ve had some glory on PrizePicks and I think that’s just as impressive.”
Another spot features Druski and Reggie Bush joking through a gym session, with Druski digging for insider knowledge to help shape his fantasy lineup.
“This campaign taps into the simple truth that the only thing sports fans enjoy more than their team winning is the pure satisfaction of ‘being right,’” said Preacher co-founder Rob Baird.
The campaign will continue with over a dozen new ads rolling out across the country and on PrizePicks’ social channels.
PrizePicks remains committed to responsible gaming and in 2025 became the first fantasy sports operator to earn iCAP accreditation from the National Council on Problem Gambling.