Men’s beard and hair dye brand Rewind It 10 announced entertainer, entrepreneur, and former top 10 UFC heavyweight Brendan Schaub as the newest face of its Medium Brown line. The product is now available at CVS, Sally Beauty, Amazon, and Rewindit10.com.
A former football player and mixed martial artist turned comedian and podcaster, Schaub has built a reputation for grit, authenticity, and hustle. He currently hosts The Fighter and the Kid, The Schaub Show, and The Golden Hour with Bryan Callen, Chris D’Elia, and Erik Griffin.
“There’s no off switch in my world – from podcasts, kids, comedy shows, business – it’s nonstop,” said Schaub. “I still wanna look dialed in, and Rewind It 10 makes that easy with a quick, natural look that fits my lifestyle. I’m proud to rock with a brand that actually keeps up.”
Schaub joins a roster of ambassadors that includes NFL star Travis Kelce, DJ Khaled, N.O.R.E., Tyson Beckford, Nicky Jam, Brody Jenner, Stephen “Wonderboy” Thompson, Jencarlos Canela, Kevin Creekman, and co-owner Fat Joe.
“Brendan Schaub brings authenticity to everything he does, so it was only right to have him join the winning team at Rewind It 10,” said Fat Joe. “His influence as an athlete and podcaster is going to help us reach newer audiences and kill the stigma about men coloring their hair and beards.”
Co-founded by Fat Joe alongside Carolyn and Jeff Aronson of It’s a 10 Haircare, Rewind It 10 launched in CVS in fall 2024 and has quickly become one of the top-selling men’s grooming products with more than $50 million in sales.