The Believe That. Tour launched on August 23 in Shanghai, where Anthony Edwards made his debut at MOJO Fest, a celebration of collectibles, fashion, and art. Partnering with Edison Chen and CLOT, adidas Basketball crafted a bespoke experience that marked Edwards’ arrival as a cultural force.
The highlight came when Chen revealed the Friends and Family exclusive CLOT x Anthony Edwards 1. Designed to reflect Edwards’ fearless mentality, the shoe captures the energy of both feet being “on fire,” a nod to his explosive game. Chen also presented Edwards with a one-of-one edition of the sneaker, honoring him with a unique collector’s piece.
Excitement surged as lucky fans won raffle pairs onsite, creating one of the most talked-about moments of the tour.
On August 24, Edwards headlined a massive fan event at Shanghai’s Red Rock, drawing more than 2,000 supporters. The event featured the global debut of the adidas Basketball Anthony Edwards 2, unveiled by Edwards himself.
Blending basketball, music, street culture, and sneaker innovation, the back-to-back events positioned Edwards as both a global athlete and cultural trendsetter.