Minnesota Vikings wide receiver Justin Jefferson has officially stepped into the world of fashion and performance with the launch of his first-ever signature eyewear collection in partnership with Oakley. The release marks a milestone for the star athlete, whose unique blend of dominance on the field and bold personal expression off it has made him one of the NFL’s most recognizable faces.
The Justin Jefferson Signature Series Oakley De Soto™ reflects Jefferson’s personal style while incorporating Oakley’s cutting-edge design. Built with a lightweight and durable O Matter™ rectangular frame, the eyewear comes finished in a striking deep purple gradient with platinum accents; a nod to Jefferson’s Vikings roots. The shades also feature Oakley’s signature Prizm™ Lens Technology, which enhances color and contrast, making them as functional as they are stylish.
Adding a personal touch, the eyewear arrives in custom premium packaging decorated with Jefferson’s signature jet motif, symbolizing his fast-rising career and personality-driven brand.
“It’s surreal to see my own Signature Series with Oakley come to life — from wanting a partnership to building those connections and now holding the product in my hands,” Jefferson shared. “It shows that the work I put in on the field, and the person I strive to be off the field, truly pays off. I’m incredibly thankful for this opportunity and grateful to my parents for shaping me into who I am today.”
With this collaboration, Jefferson joins a select group of athletes whose influence extends far beyond the game, further solidifying his status as both a sports icon and cultural tastemaker.