In the wake of rising political turmoil — from the shocking shooting of Charlie Kirk in front of thousands, to the viral flood of videos showing ICE agents detaining Hispanic families in broad daylight — American pop culture is at a boiling point. Cue Evan con la 3 (3van), an explosive name that has carved its way to prominence in the US latin urban scene. His new single “DOPAMINA” (and its accompanying video) features masked ICE agents in a startling raid, and visuals that invoke an unmistakable reflection of reality.
The clip has already sparked debate for its provocative visuals: federal agents storming a building, masks and duffel bags, lovers running against the glare of red and blue lights. Is it a romantic fantasy, a neon-soaked outlaw daydream? Or is it a social statement, a mirror held up to the very real fear coursing through immigrant communities today? 3van leaves it unresolved, letting the tension simmer. “I don’t want to explain the video,” he said in a recent interview with No Fortune. “It’s for people to feel.”
Like all great art, “DOPAMINA” lingers because it refuses to explain itself, marking it as one of the most urgent and captivating visuals of the year.
The Boston Kid Who Beat the Odds
Every once in a while, an artist appears who feels less like a new name and more like an inevitability. Evan con la 3 — also known as 3van— is one of those inevitabilities.
3van’s rise isn’t the usual industry fairy tale. Born in Boston to an Argentine mother and a British father, he made his first mark with a streak of winning songwriting contests, culminating in his breakout moment when he took first prize in the “Greatest Rapper Alive” contest in 2020. The prize earned him not just a modest following, but something bigger: a collaboration with Snoop Dogg himself. Their collaboration, ”Bidness” — which went on to chart top 30 in Latin America — putting him on the radar and proving he belonged in rooms with legends.
Since, he has toured internationally, and slow burned his way independently, amassing tens of millions of video views and sync placements across major platforms like Netflix and Hulu. After a breakout feature in the soundtrack of the latest Fast & Furious film (FAST X), a global blockbuster franchise notorious for star-making soundtracks.
3van found his first partnerships with heavy hitters Universal Music Publishing Goup, BMG, and United Masters.
From Basements to Billboards
Only a few years ago, 3van was writing rhymes in Boston basements, weaving together infectious melodies over addictive, self-made beats in line with his mixed upbringing. What gives 3van’s music its edge is more than just his sound; it’s perspective. Born into a life shaped by both Argentine passion, and British sensibility, 3van captures a uniquely American paradigm. “I feel like 2nd generation latinos, or any children of immigrants, can understand what it means to be pulled between two worlds,” he said in a recent interview. “What’s crazy is that in the US, all hispanics get grouped together, and that actually creates a pretty beautiful culture of mixed slang, music and accents that’s, pretty much, it’s own experience.”
3van’s artistry is a cultural collision — a dual identity which drives the Spanglish versatility in his sound: one moment rooted in reggaeton grit, the next floating over pop melodies with effortless precision. It’s a blend that feels global, but always deeply personal.
A Generation’s Voice, A Star’s Beginning
There’s a reason critics and fans alike are starting to use words like “época,” or era in English, when they talk about Evan con la 3. He’s slow burned his way to success through grit, not just virality. His modern, hybrid take on new age latin urban music ushers in a sound for this generation of youth while weaving a personal mythology: one where independent grit, Latin fire, and transatlantic cool collide.
For Evan con la 3, 3van, Young God — whatever name you call him by — this is just the opening salvo. The world might still be learning to pronounce his name, but the truth is undeniable: 3van’s voice, his vision, his defiance are already here, and they aren’t leaving.
Check out 3van’s most recent video here: https://youtu.be/oMOy5ZHrh5E