Fanatics has officially launched the Real Vintage Collection, a new line of authentic, one-of-a-kind vintage sportswear that delivers rare pieces of sports history to fans worldwide. The launch underscores Fanatics’ commitment to offering fans the most diverse and innovative assortments of licensed merchandise across generations.
The vintage apparel market has been surging, expanding three times faster than traditional retail in recent years. Within this trend, vintage sports merchandise has carved out a powerful niche, fueled by the intersection of sports, culture, and fashion. Fanatics recognized an opportunity to fill the void with Real Vintage, a curated collection featuring decades-old, hand-selected, licensed apparel from iconic brands including Salem Sportswear, Lee Sports, Nutmeg Mills, Russell Athletic, Majestic, Reebok, adidas, and Nike.
Developed through an exclusive partnership with Los Angeles-based vintage leader Springy, each garment is sourced, authenticated, and certified as genuine. These are not replicas but original, one-of-one pieces featuring historic logos, retro color palettes, and authentic construction from past eras. Every item also comes with historical context, giving fans a deeper connection to the culture and moments the apparel represents.
Highlights from the initial drop include pieces from the 1990s and 2000s spotlighting legendary players such as Michael Jordan, Magic Johnson, Tom Brady, and Joe Montana. A rare Jordan and Magic graphic tee, depicting Jordan’s first NBA Finals victory and Magic’s last Finals appearance, is among the collection’s standout items.
The Real Vintage Collection debuted in a limited capacity at Fanatics Fest NYC this past June, drawing attention from stars including Travis Scott and Kevin Durant, who both took home pieces. Now live on Fanatics.com, the collection includes thousands of items across NFL, NCAA, NBA, and NHL teams, with prices ranging from $35 to $250. Due to the limited nature of each garment, sold-out pieces will not be restocked, making the assortment truly exclusive.
With its rotating catalog and emphasis on authenticity, Fanatics Real Vintage connects fans to the cultural history of sports in a way that blends nostalgia, fashion, and passion.