Inside VvG’s Creative Process When Making Music

Inside VvG’s Creative Process When Making Music

For this album, VVG wasn’t just about making music, it was about creating an experience. From the very beginning, the vision was to capture the energy of a live performance, the type of raw, stripped-down vibe people remember from MTV Unplugged, but instead of greatest hits, everything would be brand new. That idea set the tone for the entire creative process and made this one of the most carefully built projects of his career.

The first step was sound. The “live show” theme wasn’t just a gimmick — it became the foundation for every choice made. Once a couple of ideas felt right, VvG started working on the lyrics. This time he wanted to go deeper than clever punchlines or slick wordplay. He wanted to show range, to prove his pen could deliver songs with emotion, storytelling, and depth. That meant rewriting verses, revisiting ideas, and pushing himself harder than usual.

One of the hardest parts of the process was making sure the project flowed like a real show. Every song had to connect with the next. Transitions, sound effects, even a host — none of that was an afterthought. Each piece was intentional so that when you press play, you’re not just hearing tracks in order, you’re stepping into a full performance. That’s why this album took longer to finish than most of his projects. It wasn’t about rushing something out; it was about getting every detail right.

In the end, what makes this album stand out is how much of it was built from scratch, piece by piece. VvG didn’t just write songs — he constructed a setlist, crafted moments, and treated the studio like a stage. The result is an album that feels alive, one that pulls listeners into the room with him and proves that the line between live performance and recorded music can be blurred when the process is rooted in intention and passion.

Check out VvG’s latest release on iTunes.