Los Angeles–based producer Sahil Mirchandani has built a reputation for leading major broadcast advertising campaigns for global brands. Mirchandani’s portfolio includes work for American Express (notably the Gold and Platinum Card campaigns on the brand’s owned Instagram channels), Nike, Adidas, Nestlé, Chipotle, and Amazon. His video work has been featured on The Tonight Show Starring Jimmy Fallon and Jimmy Kimmel Live! and in major media outlets (The New York Times, Variety, NPR, AdAge, and Complex). Overall, his productions have collectively garnered hundreds of millions of views worldwide. He is one of the few South Asian commercial producers operating at this level in North America, and his visibility in the industry helps bring diverse representation to major advertising projects.
Mirchandani cut his teeth in Toronto, where he founded a service production company that provided crews and locations for international campaigns. Early in his career, he produced indie music videos and short films, and gradually built a high-end commercial slate. By the time he relocated to Los Angeles, he had already worked on Times Square billboard campaigns and collaborated with A-list talent on ads (including Jamie Lee Curtis, Tate McRae, and Julia Stiles). In Toronto, he serviced spots for brands like Nike, Adidas, Gymshark, and Kappa, as well as key art and billboard shoots for Amazon Prime Video series. This background gave him deep experience across media; he delivered “high-impact campaigns… spanning broadcast, billboards, and digital platforms worldwide” and a strong track record of on-time, on-budget execution.
Mirchandani is known for producing tightly-crafted broadcast commercials that achieve measurable success for clients. For example, he contributed to Nike’s 50th anniversary Never Done campaign in 2022. That women’s-empowerment initiative shattered Nike’s viewing records on YouTube and generated over 450 million social media engagements globally. He also produced Adidas’s vibrant “On Road” Carnival campaign in Toronto, capturing North America’s largest Caribbean festival. His team’s one-minute spot blended authentic festival footage with Adidas branding, creating “an uplifting cultural campaign that resonated with audiences” and earned praise from both the client and Carnival Nationz organizers. In each case, Mirchandani’s production leadership helped translate a creative vision into a polished commercial that boosted engagement and reach.
Mirchandani’s recent projects highlight his leadership on multi-platform campaigns. He produced video content for American Express’s Gold and Platinum Card social campaigns, targeting upscale Millennial and Gen Z consumers via the company’s Instagram and web channels. In footwear, he worked on Converse’s archival 1908 collection launch with Tyler, The Creator. The Converse 1908 line, reintroducing classic Naut-1 and Jogger sneakers, debuted at a Los Angeles pop-up in June 2025, and Mirchandani oversaw the branded photo/video shoots and digital ads that supported the campaign. In the food space, he produced a Hot Pockets Back-to-School commercial for Nestlé’s freezer-snack brand, a humorous spot aimed at families with children. These projects demonstrate how he brings cinematic production values to commercial work: for example, securing multiple camera units and even additional crane shots to achieve visually striking results.
Colleagues note that Mirchandani excels at logistical execution and creative problem-solving. On complex shoots, “those who work with Sahil Mirchandani often remark on his leadership… on set,” including his reputation for “moving logistical mountains”. In practice, this means coordinating multiple film crews across different locations or negotiating extra equipment to enhance production value. Peers say he consistently delivers polished content under pressure, which is why clients (from fashion and finance to food and tech) return to him repeatedly. Every production, whether a national TV commercial or a digital mini-ad, benefits from his meticulous planning and attention to detail, ensuring the final ad aligns perfectly with the brand’s marketing goals.
Behind the camera, Mirchandani is also noted for cultivating talent and diverse teams. In his Toronto days, he developed a mentorship pipeline, advancing assistants to coordinators and managers on successive projects. By training crew members and championing inclusive hiring, he has helped launch the careers of a new generation of Canadian and U.S. producers. His own visibility as one of the very few South Asian commercial producers at top-level North American agencies and studios is seen as a positive force for representation. Many industry observers credit his success with setting a precedent for more diverse voices in production leadership.
Today, Mirchandani remains based in Los Angeles but continues to helm large-scale commercial shoots across North America. He applies the same film-like discipline to advertising, matching the creative instincts of directors with logistical expertise, that he honed shooting music videos and live TV. As an established producer, he often speaks to corporate clients and creative agencies about production strategy and brand storytelling, cementing his role as a thought leader in advertising production. With key projects for brands such as American Express, Converse, and Nestlé under his belt, Mirchandani has proven that technically ambitious commercials can also be commercially successful. His ongoing work is expected to influence peers by showing how rigorous production quality and inclusive leadership can elevate major brand campaigns.