Tracee Ellis Ross Announces Launch of Natural Hair Care Line ‘PATTERN’

After being our hair goals for the longest time, Tracee Ellis Ross took to Instagram to announce that she’s finally launching her own natural hair care line.

“Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair,” she wrote in a lengthy caption.

The actress revealed that she has been working on her hair care line for over 10 years. She wrote the original pitch right after Girlfriends ended in 2008 and has been meeting with chemists for the past two years.

Ross vows to “fulfill the unmet needs of our community” with affordable prices and larger containers for the curlfriends that “need more than a quarter size of product.”

“I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful!” Tracee Ellis Ross wrote.

PATTERN will be available on September 9th at 9:00 AM ET on patternbeauty.com

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Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⁠⠀ ⁠⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀ ⁠⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀ ⁠⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠⠀ ⁠⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern

A post shared by Tracee Ellis Ross (@traceeellisross) on Sep 3, 2019 at 6:02am PDT