By now, you have probably come across this mantra, “You only need the light when it’s burning low.” That statement has never been so true like it was for the now-established top star in R&B and Pop industry, known as John Jay. When he was almost giving up on music, despite his talent and commitment, he founded his music label, ‘Independent Hits.’
He knows how sometimes it is not about skills and talent but luck. He has seen super talented artists becoming desperate and almost giving up. Therefore, he tries to help all the emerging artists to rise above and be seen by the world through his music label. John Jay is a renowned artist on a quest to change the system and support the underrated and upcoming musicians.
John Jay attests that he was also in a similar situation like many artists when he was venturing into music. He thought that success would find a way to locate him with his high energy and passion, but he was wrong. The good thing is that he was ready for that. He was rejected, and that was the gateway to a new beginning. Creating his music label seemed to be the only solution. It turned out to be the best choice he made during his music career.
He acknowledges that starting a music label was not a walk in the park. Like many people, he had to go through the hardest period before gaining traction and finally being visible to the world. The good thing about his Independent Hits music label is that the founder has been through what many artists are going through, and he, therefore, understands the ins and outs of the music industry.
To date, John Jay has helped hundreds of aspiring artists through his label. He has established Independent Hits as a household music label in the world. It has grown to be one of the largest playlist networks with top competitors like Digster and Filter. It has been receiving numerous requests and submissions from renowned artists globally.
With his blueprint still inclined to becoming an artist, John Jay did not derail from his dream. When his music label gained more traction, he released his single, ‘Best Life’ in October 2019, then four other singles in December the same year.
To date, Independent Hits has over 200 playlists, 10 million Spotify followers, and 6 million monthly listeners, making it among the largest and most iconic music labels in the world. It produces several genres like OP, R&B, Hip hop, Electronic, Lofi, and Chill. The biggest achievement, according to John Jay, is helping fellow artists achieve their dreams.