Keeping fit and staying healthy, two concepts that are easy to understand on paper and incorporate as items in one’s New Year’s resolutions, can prove challenging to commit to because of an endless combination of factors, from lack of time and motivation to lack of equipment and family caregiving obligations. Yet, despite the obstacles, countless individuals have remained religious to the process, turning to the Internet to learn tested-and-proven strategies and even seeking the help of professionals like Jim Bradham. But this sports massage therapist is no ordinary health coach. The proponent behind the acclaimed trigger point therapy, he not only maneuvers people in the direction of wellness but also helps them recover from injury.
For as long as he could remember, Jim Bradham has always had an interest in the field of sports. Eventually, that interest evolved into a deep-seated passion, one that would influence his career decision and propel him to a position where he could help people stay healthy and active. Highly fueled by the goal of lending athletes and the general public a hand as they get fit and perform to their maximum capability, he takes an all-out attitude toward developing solutions and interventions designed to make those under his wing feel their best.
Today, Jim Bradham has emerged as the go-to authority not only for those wishing to be at peak levels but also for those who have suffered from sports-related injuries. With over twenty years of experience and armed with an in-depth understanding of how the body works, this Bancroft School of Massage Therapy graduate has worked with professional athletes, high-end clients, and youth and collegiate sports enthusiasts, providing sports, deep tissue and trigger point massage and offering relief so they can compete at peak performance.
Trigger point therapy involves a set of protocols that helps retrain muscles and speeds up recovery time. “Trigger points—the key to keeping muscles functioning properly—are what I refer to as little “dams” within a muscle that restricts blood flow and shortens muscles. Addressing these trigger points means retraining the muscles to function properly,” explained Jim Bradham.
On top of his signature trigger point therapy, which has allowed numerous clients to get back to the court, Jim Bradham has also made an impact in the sports industry through his Basketball Muscle Health Protocol. A guide that benefits players and enables them to stay at the top of their game, it explores the role of hydration, nutrition, sleep, mental and emotional stress, active and latent trigger points, strength and conditioning, and mobility in fostering physical and mental health.
Since starting his practice, Jim Bradham has served as a reliable resource and an excellent therapist not only to players who are almost always at risk of injury but also to regular people on a journey to become more active. In the years to come, he will continue to offer his expertise to people from all walks of life and give them the support they need as they pursue a healthier life.
Learn more about Jim Bradham by visiting his website.